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Future of Agriculture

Welcome to the Future of Agriculture Podcast with Tim Hammerich. This show explores the people, companies, and ideas shaping the future of agribusiness. If you are curious about innovations in AgTech, rural entrepreneurship, agricultural sustainability, and food security, this is the show for you! For more details on the guests featured on this show, visit the blog at www.FutureOfAg.com. Or, to learn more about career opportunities in agriculture, visit www.AgGrad.com Make sure you’re subscribed so you can catch another fascinating ag innovator next week!
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Now displaying: April, 2017
Apr 26, 2017

Today’s guest is my close friend, James Garner. He is a partner in a company called Cogent Communications that does public affairs work in agriculture and agricultural businesses in Sacramento, California. For ten years, he has been a part of a band called Johnny Cash Tribute Band, where he is the group’s manager and front man. On top of these varied roles, James has also been doing drag racing with his dad. James’ father has been a part of a drag racing team as a racer for years.

On today’s episode, James talks about the significant changes that occurred in his life when he started Cogent Communications with his colleague, together with the ideal clients they work with. He also points out the strong suits that have kept them on top of their game, which are understanding the issues on the farm and coherently communicating these matters to the board (local, supervisory, or regulatory). James also elaborates on what currently seems to be a mild concern, but can be a hot one in the future because of its impact at the farming level – the Food Safety Modernization Act.

 

“We try to be cogent in all our communications – clear, logical, convincing.” – James Garner

 

This Week on The Future of Agriculture Podcast:

  • How technology helps shape the communications and data collection in James’ work
  • High-level issues affecting the clients and what James and his team do: water, water quality, and sustainability
  • James’ magic formula for building healthy business relationships
  • More tips on establishing good business and personal relationships
  • An on-going concern that the consumers keep asking for but valued much and lived out by farmers

Check Out James Garner Across the Net:

 

Share the Ag-Love!

Thanks for joining us on the Future of Agriculture Podcast – your spot for valuable information, content, and interviews with industry leaders throughout the agricultural space! If you enjoyed this week’s episode, please subscribe on iTunes and leave your honest feedback. Don’t forget to share it with your friends on your favorite social media spots!

Learn more about AgGrad by visiting:

AgGrad Website   
AgGrad on Twitter   
AgGrad on Facebook     
AgGrad on LinkedIn   
AgGrad on Instagram  

Apr 19, 2017

Women have been part of agriculture since the beginning of time. Today’s guest is passionate about showing how the roles of women have progressed and increased in this field. Born and raised in Iowa, Marji Guyler-Alaniz studied Graphic Journalism and Photography in college. Recently, she had a lot of surprises and transitions in her life in a span of only four years – from insurance to photography to owning a company and being a TV hostess. Today, Marji is the president of Farmher, a company that came about as a result of her passion in shining the light on women in agriculture.

On today’s episode, Marji recounts the Super Bowl advertisement that inspired her to start capturing images of women in agriculture. She shares the exciting story of how she built her brand from scratch and how Farmher has progressed from a hobby to a brand with a regular TV show. She also narrates the quick progression of her journey with Farmher, talks about her mission and vision, and points out her considerations when making decisions.

 

“I started it with a premise of shine me a light on the role that women play in agriculture through photographs and help to update the image of agriculture with those photographs.” – Marji Guyler-Alaniz

 

This Week on The Future of Agriculture Podcast:

  • Marji’s mission and the tale of the first woman Marji photographed in 2013
  • Effects of the connection between Farmher website creation and the publication Modern Farmer
  • Merchandise creation and the factor that made women identify to her brand
  • Producing FarmHer TV Show and Marji’s reasons for pursuing it
  • Company challenges and breakthroughs
  • Marji’s biggest surprise since starting the business

 

Check out Marji Guyler-Alaniz Across the Net:

 

Share the Ag-Love!

Thanks for joining us on the Future of Agriculture Podcast – your spot for valuable information, content, and interviews with industry leaders throughout the agricultural space! If you enjoyed this week’s episode, please subscribe on iTunes and leave your honest feedback. Don’t forget to share it with your friends on your favorite social media spots!

Learn more about AgGrad by visiting:

AgGrad Website  

AgGrad on Twitter  

AgGrad on Facebook    

AgGrad on LinkedIn   

AgGrad on Instagram 

 

Apr 12, 2017

If you are a typical American who enjoys bacon and eggs for breakfast, can you imagine a future without them? If you are a doctor, a dietician or someone in the health and wellness industry, would you consider a diet without meat – chicken, pork or beef – a healthy and balanced one? Today’s guest is the vice president of communications for a non-profit organization called Animal Agriculture Alliance that is based in Washington DC. Hannah Thompson-Weeman is an advocate and defender of the animal agriculture industry as she continues to work with farmers, restaurants, and other influencers in educating people about how their food is produced, grown and prepared.

On today’s episode, Hannah talks about the future of the animal agriculture industry and the challenges it currently faces, one of which is the damage that activists groups are trying to make in the industry. She talks about the effects of these threats to the farmers, the government, and the middle segment, with the latter composed of groups of consumers who do not know much about how their food is produced such as restaurants and legislators. Hannah also gives a glimpse of the collegiate competition the Alliance holds to encourage and empower students in their agricultural journey.

 

“Don’t let anyone make you scared of your food or make you guilty about your food. You should be empowered to make your own dining decisions but make them based on facts and not on fear and misinformation.” – Hannah Thompson-Weeman

 

This Week on The Future of Agriculture Podcast:

  • Philosophical argument of “activist groups” or the people who do not approve of the existence of the animal agriculture industry
  • Ways extremists find funding and the tools they use to get it
  • What donors don’t know about commercials involving dogs and cats
  • One call to action that people in the animal agriculture would have for consumers
  • Impact of the fear instilled by activist groups on the credibility of the government and large organizations
  • Reasons why people in the animal agriculture industry do not engage with the activists
  • Philosophy of Animal Agriculture Alliance
  • Biggest misconception about animal agriculture in the middle group
  • Why college students are the largest target of activist groups
  • Details of the college agricultural competition the Alliance holds, its aim, and the prizes that await the top three winners

 

Share the Ag-Love!

Thanks for joining us on the Future of Agriculture Podcast – your spot for valuable information, content, and interviews with industry leaders throughout the agricultural space! If you enjoyed this week’s episode, please subscribe on iTunes and leave your honest feedback. Don’t forget to share it with your friends on your favorite social media spots!

Learn more about AgGrad by visiting:

AgGrad Website

AgGrad on Twitter

AgGrad on Facebook  

AgGrad on LinkedIn

AgGrad on Instagram

Apr 5, 2017

Today’s guest grew up in Grass Valley, California. Sara Hollenbeck lives with her husband on a ranch in Molt, Montana called the Hollenbeck Ranch. Together with her husband and in-laws, Sara manages a sheep operation in Molt on top of many other diverse things they do on the farm.

On today’s episode, Sara talks about an unfamiliar topic to many – sheep operation. She discusses the necessary tasks and human resources it takes to keep the operation running smoothly. She also shares who Totes MaGoats is, how her lamb company was born, and how she was able to open the community to eating lamb.

 

“The people I’m focused on are the ones that are interested, or curious even, about where their food is coming from or how their food is being raised.” – Sara Hollenbeck

 

This Week on The Future of Agriculture Podcast:

  • Brief background about the sheepherders and reasons why their presence and the H-2A program play a vital role in the sheep operation
  • Where the sheep ranch gets the majority of its revenue
  • The importance of breeding on the quality of the meat and wool and reasons why it is important to focus on the latter
  • Sheep shearing and why it is considered the “fun time” in the ranch
  • Sara's goals for the future of the ranch

Check Out Sara Hollenbeck Across the Net:

 

Share the Ag-Love!

Thanks for joining us on the Future of Agriculture Podcast – your spot for valuable information, content, and interviews with industry leaders throughout the agricultural space! If you enjoyed this week’s episode, please subscribe on iTunes and leave your honest feedback. Don’t forget to share it with your friends on your favorite social media spots!

Learn more about AgGrad by visiting:

AgGrad Website

AgGrad on Twitter

AgGrad on Facebook  

AgGrad on LinkedIn

AgGrad on Instagram

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