Michael Bosworth is the President & CEO of Next Generation Foods, a food business that markets and distributes locally produced foods in the Northern California area. Brent Lafollette, Martin Miller, and Robert James Woodry are 5th generation farmers and the founders of Premium Growers, a company that produces and sells a variety of flavored, premium roasted Oregon Hazelnuts. They are some of the many farmers who transitioned from being producers to direct-to-consumer retailers.
Michael joins me today to share his company’s humble beginnings. He explains how he puts a price tag on his products and how much of his farm is dedicated to retail. He also describes the benefits of going to food shows. Brent, Martin, and Robert discuss why they decided to start a hazelnut company. They share the effort it took to get their company up and running. They also describe the marketing process involved with their hazelnuts.
“It's incredible what you can learn about how people are using your products.” - Michael Bosworth
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