Today’s guest, Joel Cowley, grew up with his grandparents who exposed him to agriculture even before being introduced to books at school. Losing his parents at an early age, he knows the importance and value of agriculture programs since one of these supported parts of his college education through scholarship.
The confidence that was built from being exposed to agriculture at a young age allowed him to acquire a bachelor’s degree in animal science from Colorado State University, a master’s degree in animal science from Texas University, and another master’s degree in business administration from Michigan State University. His passion for agriculture and knowledge in management led him to be the president and CEO of Houston Livestock Show and Rodeo for the last three and a half years.
On today’s episode, Joel gives us a glimpse of the 23-day festival happening in Texas called the Houston Livestock Show and Rodeo. With the mission to promote agriculture, Joel and his team prepare an annual experience that’s worth looking forward to as he talks about what to expect – livestock show, horse show, fascinating exhibits, fun carnival, shopping, creative food, and great entertainment. They hope that the spectators will have more appreciation for agriculture once they have experienced this much-anticipated affair.
“Agriculture is going to need to become more efficient, and it’s going to take technology to meet the future demands.” – Joel Cowley
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