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Future of Agriculture

Welcome to the Future of Agriculture Podcast with Tim Hammerich. This show explores the people, companies, and ideas shaping the future of agribusiness. If you are curious about innovations in AgTech, rural entrepreneurship, agricultural sustainability, and food security, this is the show for you! For more details on the guests featured on this show, visit the blog at www.FutureOfAg.com. Or, to learn more about career opportunities in agriculture, visit www.AgGrad.com Make sure you’re subscribed so you can catch another fascinating ag innovator next week!
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Now displaying: Page 1
Aug 7, 2019

 

Lee Addams is the CEO of CropMetrics, a company that pursues innovation in US irrigation services and provide smart irrigation solutions to growers. Lee has experience in business model innovation, business unit growth strategizing, enterprise-level sustainability strategizing, and public sector water resources. He obtained his Ph.D. in Geological and Environmental Sciences at Stanford University and is also a Post-Doc Fellow for Water Resources/International Development at Columbia University in the City of New York.

 

Lee joins me today to share his passion for improving water irrigation efficiency as well as water sustainability. He describes how he became interested in water irrigation and what led him to work with CropMetrics. He explains how their system works and how it can benefit growers. Lee also discusses what a transaction would look like with a farmer and how they convince them to join.

 

 

“It's what's happening to 12, 18, to 24 inches under the ground that you don't see. That's what's affecting what water your crop is needing right then, at the moment.” - Lee Addams

 

 

 

 

This Week on The Future of Agriculture Podcast:

 

  • How Lee found interest in working with CropMetrics.
  • The story behind CropMetrics and their vision.
  • The special technology used by CropMetrics that separates them from other startups.
  • The type of data they plan to utilize to make irrigation more efficient.
  • His thoughts on long term water viability.
  • How they transact their business with growers and what convinces them to join.
  • What they do for farmers who are hesitant in trying something new.

 

 

 

Connect with Lee Addams:

 

 

 

 

 

This episode is sponsored by: Agri-Pulse - For the Latest in Ag Information

 

Regulation and policy have just as much impact on the agriculture industry and ag-business as Mother Nature. For 15 years, Agri-Pulse has been the leading resource for ag information, reporting on agricultural issues and policies occurring in Washington, D.C., Sacramento, and across the U.S. Agri-Pulse helps keep farmers and ag professionals up-to-date on the latest changes in rules and regulations impacting their businesses - before these policies become law.

 

Stay up-to-date on the latest ag issues and policies impacting your business by giving Agri-Pulse a test drive. Visit Agri-Pulse.com to start your 1-Month Free Trail today.

 

 

We Are a Part of a Bigger Family! 

 

The Future of Agriculture Podcast is now part of the Farm and Rural Ag Network. Listen to more ag-related podcasts by subscribing on iTunes or on the Farm and Rural Ag Network Website today. 

 
 

Join the Conversation!

To get your most pressing ag questions answered and share your perspective on various topics we’ve discussed on the Future of Agriculture podcast, head over to SpeakPipe.com/FutureofAg and leave a recorded message!

 

Share the Ag-Love! 

 

Thanks for joining us on the Future of Agriculture Podcast – your spot for valuable information, content, and interviews with industry leaders throughout the agricultural space! If you enjoyed this week’s episode, please subscribe on iTunes and leave your honest feedback. Don’t forget to share it with your friends on your favorite social media spots! 

 

Learn more about AgGrad by visiting: 

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