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Future of Agriculture

Welcome to the Future of Agriculture Podcast with Tim Hammerich. This show explores the people, companies, and ideas shaping the future of agribusiness. If you are curious about innovations in AgTech, rural entrepreneurship, agricultural sustainability, and food security, this is the show for you! For more details on the guests featured on this show, visit the blog at www.FutureOfAg.com. Or, to learn more about career opportunities in agriculture, visit www.AgGrad.com Make sure you’re subscribed so you can catch another fascinating ag innovator next week!
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Now displaying: Page 1
Aug 12, 2020

Many of you know that I am endlessly interested in water and water-related topics. Today’s episode is another installment in my exploration to better understand realistic solutions to our water problems. 

 

We have on the show Dr. Wim Bastiaanssen who is the Founder of IrriWatch. The company is very new, I think less than two years old, but it’s the culmination of decades of Wim’s research and consulting on water, irrigation, and remote sensing.

 

Now if you think irrigating a crop is just like irrigating your lawn - sort of set it and forget it - you are WAY oversimplifying. There are a lot of variables at play, such as: changing moisture availability in the root zone, changing evapotranspiration rates, changing crop needs with the type of crop and its stage of development, then taking into consideration the forecast, and how likely all of the above factors will be different in the coming days best on weather. And these are just a FEW factors. 

 

There are many companies trying to help with this complexity. Wim’s approach with IrriWatch is to use satellite remote sensing to basically let each plant signal its water availability. If that sounds far-fetched, hear him out. He’s got the data to back up his claims. 

 

Wim Bastiaanssen grew up on a farm in The Netherlands, which is the country he still calls home. Growing up 5M below sea level (the land was reclaimed by the sea), he was always around ditches, canals, and levees - which developed an interest in water and irrigation from an early age. 

 

https://www.irriwatch.com/en/

 

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