Stu Bradbury is a Strategy Adviser at Sprout Agritech Accelerator, New Zealand’s top-rated ag startup accelerator. They back startups that offer bold and innovative solutions to some of agriculture’s biggest problems. Stu’s role is to identify their country’s most promising startup companies as well as mentor and help them grow to success. He has extensive experience in product commercialization and services in the agricultural sector.
Stu joins me today to discuss the ag startup economy in New Zealand as well as how their company’s accelerator programs work. He shares his career background, his experience starting an irrigation company, and his experience working with Sprout. He describes what they look for in a startup as well as what those startups can expect from their programs. Stu also shares how Sprout initially conducted their marketing strategies.
You need to understand how your product or service affects your customer's life; how they're going to live with it.” - Stu Bradbury
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