What do you think about an all-expenses-paid trip around the world for six months to learn about agriculture? Does it sound too good to be true? It is too good, but it is also true. This adventure is made possible through Nuffield scholarship. Today’s guest, Matt Hocken, is a husband, father, dairy farmer from New Zealand, and a Nuffield Scholar who has travelled globally to research on his chosen topic of specialization - agricultural innovation.
Matt joins me today to share the details of this amazing scholarship program that’s been created for the advancement of agriculture in a global aspect. He gives an overview of the life of a Nuffield scholar and its new international scholarship program. He also shares how this can influence your view of the world and the agricultural industry.
“I think I’ve learned a lot from just observing what you do [in the US]. [Innovation] is also a cultural context.” – Matt Hocken
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Today’s guests allow us to look at agricultural technology and entrepreneurship from two different perspectives. Kevin Heikes is part of the IN10T, a digital agricultural company that created Farmer Trials. Farmer Trials is a platform that connects people who have new ideas and want to test them on real farms. These people get to work with real farmers who have the skill and resources to assess whether these ideas solve real problems that farmers face.
Also with me is Kyle Morrow, a farmer in Indiana who is currently a customer of Farmer Trials. Kyle shares his experience working with the company and allows us to look at matters from a practical approach since one of the goals of the program is to see things from different lenses.
Today, we see that all new and innovative agricultural technology is nothing until tested and proven effective on the farm. Kevin shares how art and science are combined as a growth strategy used by Farmer Trials; the communication process among the farmer, the ag entrepreneur, and Farmer Trials; and when entrepreneurs can approach Farmers Trials if they have new insights and project proposals.
“Having something like Farmer Trials where they can try multiple things within a given year accelerate the learning curve to utilizing the data.” - Kyle Morrow
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While having guests and learning from people with different perspectives are the typical setup of this show, stopping to reflect on the things that have been discussed and talked about is an excellent way of seeing the learning, growth, and future direction of the program. With this said, today, I’m going to deviate from my normal program flow to look back and see where the journey has taken us.
Today, I’m going to talk about the five big takeaways I have learned from the first 60 episodes of the Future of Agriculture podcast. I also explain how these five big things determine the direction and content of the program.
Agriculture should be looked at from as many different lenses as possible. That’s where we’re going to get the ideas.
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Peter Schott grew up in a family with technologically inclined parents who used computers on their farm even from way back in 1984. Because of this, Peter's curiosity on the possibilities that technology can bring in solving agricultural problems grew. As a result, Peter and another guy from his college dorm decided to work together on offering solutions through mobile apps by establishing their own company called Myriad Mobile.
Today, Peter talks about the significant role that mobile apps play in the future of agriculture and the solution of current agricultural problems. He shares some excellent insights from two different perspectives - one from that of a farmer’s and the other of an entrepreneur. He also explains the significance of knowing your audience, your vision, and the problem you want to solve when thinking of a good app to pursue.
“I think the industry is best served if people spend more time listening to their customers and working alongside them rather than telling them what they need.” – Peter Schott
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