Info

Future of Agriculture

Welcome to the Future of Agriculture Podcast with Tim Hammerich. This show explores the people, companies, and ideas shaping the future of agribusiness. If you are curious about innovations in AgTech, rural entrepreneurship, agricultural sustainability, and food security, this is the show for you! For more details on the guests featured on this show, visit the blog at www.FutureOfAg.com. Or, to learn more about career opportunities in agriculture, visit www.AgGrad.com Make sure you’re subscribed so you can catch another fascinating ag innovator next week!
RSS Feed
Future of Agriculture
2022
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
Sep 16, 2020

Daren Williams joins the show to help us better understand the role of producer-led commodity groups. Daren is the Senior Director of Global Communications at the Almond Board of California. He has worked in agricultural communications for over 30 years, much of that with producer-led commodity groups like almonds, beef, apple, dairy and pork. 

 

The Almond Board of California supports all 7,600 almond growers, as well as many others in the almond growing community from suppliers and beekeepers to farmers and buyers. Almonds are one of the fastest growing crops in California, and the Almond Board has cast a vision for the industry that includes goals to improve by 2025 in water use efficiency, dust reduction, zero waste, and pest management. 

 

“We fund research and production techniques. We validate techniques at work and if it's beneficial and cost effective and can help improve the return on investment for the grower, we roll it out to the industry and make sure everybody knows about it.” Daren Williams

 

While the Almond Board of California is a federal marketing order program, we also discuss checkoff programs in this episode. Operating under a slightly different framework, the purpose of these groups also relates to the research and promotion of the commodity. In Daren’s previous position, he worked with the National Cattlemen’s Beef Association, which is a contractor to the beef checkoff. 

 

“If (consumers) see us working together and trying to solve the issues and things that they’re concerned about, they develop trust in them, the industries, and I think trust is a critical issue for farmers and ranchers. In many cases, we’ve lost it and we need to regain it with consumers and let them know we really do have their best interests at heart when we make decisions about how we’re going to grow their food because we’re also going to be putting it on our dinner tables.” - Daren Williams

This Week on The Future of Agriculture Podcast:

  • Meet Daren Williams, Senior Director of Global Communications at the Almond Board of California
  • Better understand marketing orders, check off programs and lobbying organizations
  • Explore how these programs respond to consumer demands, support producers and are funded

Founder Spotlight: Peter Schott of Genesis Feed Technologies

  • Genesis Feed Technologies aims to change the conversation and consumption of feed ingredients for producers
  • The software the developed puts nutritional information in the hands of the purchasing person to make the best decisions for the feed program they are building

“We make soybeans look really good. On the more technical side, we bring nutritional value out for feed ingredients and show the economics of that so people can make better buying decisions.”

 

Share the Ag-Love!

Thanks for joining us on the Future of Agriculture Podcast – your spot for valuable information, content, and interviews with industry leaders throughout the agricultural space! If you enjoyed this week’s episode, please subscribe on Apple Podcasts and leave your honest feedback. Don’t forget to share it with your friends on your favorite social media spots! And be sure to join the new Future of Agriculture Membership for even more valuable information on the future of ag.

Learn more about AgGrad by visiting: 

Future of Agriculture Website

AgGrad Website

AgGrad on Twitter 

AgGrad on Facebook 

AgGrad on LinkedIn 

AgGrad on Instagram 

 

0 Comments
Adding comments is not available at this time.